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Walmart is one of the world's largest retailers, committed to providing professional operational services to sellers and creating a high-quality shopping experience for customers.

Walmart has a high traffic volume of 120 million unique visitors per month and also provides the following premium services to sellers:

【Zero monthly rent】Walmart platform does not charge monthly rent to sellers, and sales commissions will be charged according to the corresponding standards of different categories;

【Efficient Transportation】Walmart supports offline store pickup and two-day delivery services;

[Professional Seller Management] Walmart provides efficient and strict seller management services, working with sellers to enter overseas markets and get closer to customers.

Walmart Market Advantages

1. High exposure

With over 100 million unique visits per month, Walmart.com is the most popular platform according to ComScore !

2. Authority and credibility

As the world's largest retailer, Walmart has become a trusted brand that often serves families.   Target consumers. Walmart is particularly well-suited if it sells its top product categories, such as electronics, home gear and appliances, and sports and outdoor equipment.

3. Low cost

Unlike Amazon, Walmart currently does not charge a monthly fee. Walmart charges advertising fees, which vary depending on the product category. Like eBay , the fee is around 15 %.

4. Easy trading

Walmart continues to invest heavily in the online shopping experience, from a completely revamped website to faster checkout and easy transaction methods like Walmart Pay.

5. Flexible returns

Sellers can set their own return policies.

6. Customer Support

As a marketplace, Walmart will provide the first line of support for customer service issues. If there is a product issue, shoppers will be referred to official support for assistance.

7. Operational safety

Walmart has been selling retail products online since 2000 , and its operational security measures are designed to protect both buyers and sellers.

8. Analytical Tools

Walmart Marketplace offers a great opportunity for multi-channel retailers with more flexibility and reach. Amazon and eBay sellers should consider joining Walmart Marketplace as soon as possible while the market competition is still relatively small. However, getting approval to sell on Walmart Marketplace is not that simple as they carefully select each seller to ensure their market quality. Walmart gives priority to sellers that are integrated with full-service solution providers.

Walmart entry requirements

Possess a valid Chinese business license
More than one year of experience in operating e-commerce platforms in the North American market
Good store ratings and sales performance
Extensive product catalog and competitive prices
Fast and reliable order fulfillment and return processing capabilities

Walmart has five basic standards for sellers :

1. Sellers selling electronics, clothing, home furnishings, sports, etc.;

2. Must have a US tax number and be an experienced and mature seller on various platforms;

3. We have overseas warehouses in the United States, good after-sales service and logistics distribution, and can provide a good customer experience;

4. Goods are of good quality and cheap, which can attract consumers;

5. Walmart’s platform does not have Chinese services, so sellers need to use ChannelAdvisor’s tool support. ChannelAdvisor has reached a cooperation with Walmart to open a green channel for Chinese sellers.