Ozon

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Founded in 1998, Ozon is Russia’s earliest e-commerce platform. Today, it is Russia’s number one full-category e-commerce platform and is often referred to as the “Russian Amazon.”

Ozon was successfully listed on Nasdaq in 2020 and is the only B2C listed company in Russia.

Thanks to its far-than-expected economic gains and the surge in consumer groups, Ozon's investment in infrastructure, customer service teams and cross-border services has increased year by year.

Today, cross-border sellers only account for 6% of the sellers on the Ozon platform, and cross-border product SKUs only account for 5.5% of the total. Compared with Europe, the United States and other emerging e-commerce markets, the Ozon platform has less competition, more opportunities, and considerable average order value and profits. It is very suitable for novice sellers to settle in, and it is a blue ocean market that cannot be missed.

Ozon has the highest reputation in the field of e-commerce in Russia and enjoys extremely high praise among Russian consumer groups. With its strong strength, it has now become the most trusted e-commerce platform for consumers in Russia.

Ozon has a customer base of 11.4 million Russians and more than 3 million unique visitors per day. Launching a cross-border trade channel is a new project within Ozon that provides access to the Russian market for businesses that are concerned about the complexity of the Russian market, do not intend to invest in local infrastructure or just want to test the market.

The Ozon platform currently mainly delivers goods by itself, so there is no need to stock up on goods. It only delivers one piece at a time and will open overseas warehouses this year.

New sellers can enjoy natural traffic support from the platform in the first three months.

Ozon’s 2016 – As of Q3 2021, Ozon’s GMV increased by 145%. The number of orders increased by 239% to 44.3 million in Q3 2021 compared to Q3 2020.

The Ozon platform has a rich variety of products, with more than 130 million SKUs as of 2022.

The Ozon platform attaches great importance to intellectual property rights, but due to the situation, European and American brands have withdrawn from the Russian market, and Ozon has also introduced policies to allow parallel imports.

3C Electronics: Ozon platform puts electronic products at the front of the catalog, and facts have proved that 3C electronic products are also the best-selling products on the Ozon platform.

Home appliances: Taking into account Russia's geographical environment, cultural environment and other factors, the demand for home appliances increases year by year.

Pet supplies: Pets are as popular in Russia as in our country. According to the data from the platform, pet supplies account for a large proportion of the top 1% of best-selling products.

Children's Products: Russia's large population base determines the supply of children's products, and the country's natural growth rate is also a focus of government attention.

Clothing, shoes and bags: Clothing and footwear products have a relatively wide audience and are an indispensable comprehensive product on e-commerce platforms . Moreover, these products have abundant SKUs, consumers have a lot of choices, and the market capacity has always been large.